SELECTED ARCHIVE

Ryan Fan

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SELECTED WORK

Our creative product design team was tasked with redesigning Microsoft’s new Surface and Windows marketing sites to accommodate one of their largest global product launches.   

I worked alongside our talented team members across different departments on both the internal and the client side to improve every aspect of the site viewing experience.

The sites I designed include the new consumer and commercial facing Surface product marketing pages along with several Surface secondary pages, and the Windows Help Me Choose page.

The latest Windows Help Me Choose page redesign implementation has seen a quiz completion rate increase to 87% on the global shop market, hitting one of their main KPIs.

Surface and Windows global site redesign.

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Microsoft

The new design for TikTok for Business creates a website experience that reflects the energy, positive joy, and creativity of the platform. It’s an experience that is educational and informative while being simple and easy to navigate. 

My responsibility was to lead the production of interactive prototypes for user research & testing purposes, which includes crafting the hero intro animation sequence, integrating advanced interaction, and reflecting the fun and vibrant brand direction and experience using Figma.

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TikTok

In the evolving landscape that emerged post-COVID, the allure of leisure travels has surged, propelling it to new heights. A staggering 78% of the colossal $762 billion global market is now driven by leisure trips alone. In response to this burgeoning trend, we undertook the exciting challenge of crafting a revolutionary ecosystem for Marriott's leisure pages—an endeavor dedicated to elevating customer awareness, fostering consideration, and driving conversions.

In this transformative project, my role extended across the spectrum—from shaping the product definition to ideating innovative concepts, meticulously crafting high-fidelity product designs, refining user experiences, and providing invaluable development support. The culmination of our efforts materialized into a stunning final product, presented in the form of responsive websites tailored to perfection across three breakpoints. Join us on this journey where design meets functionality, setting a new standard in the world of leisure travel experiences.

Reimagining the hub for Marriott leisure traveler.

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Marriott

Michael Kors approached me in search of debuting the first digital fashion show experience to audiences around the world. I was responsible for crafting responsive websites for the S/S 2021 and F/W 2021 seasons, and elevating the brand by introducing their new visual identity and delivering creative strategies to Michael Kors.

Launched along with two new season campaigns, we have attracted more than 1 million visitors around the globe and received recognition from the public and their board members.

The latest F/W 2021 site redesign increased the number of visitors by 700% compared to the previous season. The S/S 2021 site has also been featured on the “Webflow in 2020” collection.

Debuted the first digital fashion show with Michael Kors.

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Michael Kors

Being inspired by little things — moments, textures, and feelings — changes the bigger picture. The feel of a sheet on your skin, of a fluffy towel when jumping out of a shower — these moments quietly transform your day for the better. Riley is a brand inspired by the moments that make life extraordinary.

I was involved from the initial concept stage to the delivery of the brand and the visual & UX design of an entirely new e-commerce site. At the end of the project, we successfully handed off a set of comprehensive brand guidelines and a brand new Shopify site for the brand.

Ryan Fan is a Product Designer and Creative Technologist helping humans understand machines better.

Microsoft

TikTok

Marriott

Michael Kors

Riley

JPMorgan Chase

TIAA

The Ritz-Carlton

Citadel

Kaplan

Benchling

KPMG

JLo Beauty

Verlas

The Quintessential Centrist

Ryan Fan

[email protected]